Empathize

Understand the feelings, emotions, pain points, needs and goals of the target users when engaging a product or service, through observations and analysis of empathy maps, user journey maps and various other methodologies.

Emapthize

Define

Determine the fundamental root problems of a system in a user-centered way, by constructing problem statements that may convert challenges into opportunities.

Define

Ideate

Based on the results of the Define stage, use various methodologies to brainstorm and consider a wide range of solutions to address the users' needs, and then converge upon the most creative yet practical solutions.

Ideate

Prototype

Turn ideas into workable solutions by designing paper prototypes, drafting Information Architecture and simple Wireframes, experiment different approaches and identify the best solution that may solve the identified problems.

Prototype

Test

Revisite the problem statements to ensure the solution meets the needs of the target users, by putting the prototype into test and receive feedback from potential users for further analysis. Engage in continuous innovation and improvements to refine the design to create the best solution possible.

Test

We’re ready to lead you into the future of mobile development

Featured Clients

Avis Avis
Bluecross Bluecross
Beacon College Beacon College
Boxful Boxful
Cartier Cartier
Commercial Radio Hong Kong Commercial Radio Hong Kong
Consumer Council Consumer Council
Dr. Kong Dr. Kong
Environmental Protection Department Environmental Protection Department
Infinitus Plaza Infinitus Plaza
Information Services Department Information Services Department
Hong Kong Correctional Services Hong Kong Correctional Services
Hong Kong Tourism Board Hong Kong Tourism Board
Hospital Authority Hospital Authority
Hong Kong Science and Technology Parks Hong Kong Science and Technology Parks
Hong Kong Telecom Hong Kong Telecom
HMV HMV
Midland Midland
New Media Group New Media Group
NTT Communications NTT Communications
Pfizer Pfizer
譚仔雲南米線 譚仔雲南米線
Hong Kong University of Science and Technology Hong Kong University of Science and Technology
Samsung Samsung
South China Morning Post South China Morning Post
Sun Life Financial Sun Life Financial
Vtech Vtech
Wisers Wisers

Selected Awards

ENTERPRISING HK BRAND AWARDS 2017 | SCMP ENTERPRISING HK BRAND AWARDS 2017 | SCMP
MOB-EX AWARDS 2016 MOB-EX AWARDS 2016
UKTI HONG KONG FINTECH AWARD 2015 | RUNNER-UP UKTI HONG KONG FINTECH AWARD 2015 | RUNNER-UP
ASIA SMARTPHONE APPS CONTEST 2016 | GOLD AWARD ASIA SMARTPHONE APPS CONTEST 2016 | GOLD AWARD
ASIA SMARTPHONE APPS CONTEST 2017 | CERT OF MERIT ASIA SMARTPHONE APPS CONTEST 2017 | CERT OF MERIT
HONG KONG ICT AWARDS 2012 | GOLD AWARD HONG KONG ICT AWARDS 2012 | GOLD AWARD
HONG KONG ICT AWARDS 2017 | SILVER AWARD HONG KONG ICT AWARDS 2017 | SILVER AWARD
HONG KONG ICT AWARDS 2014 | SILVER AWARD HONG KONG ICT AWARDS 2014 | SILVER AWARD
HONG KONG ICT AWARDS 2011 | BRONZE AWARD HONG KONG ICT AWARDS 2011 | BRONZE AWARD
HONG KONG ICT AWARDS 2015 | CERT OF MERIT HONG KONG ICT AWARDS 2015 | CERT OF MERIT
HONG KONG ICT AWARDS 2014 | CERT OF MERIT HONG KONG ICT AWARDS 2014 | CERT OF MERIT

Media Coverage

TVB TVB
CABLE TV CABLE TV
Now TV Now TV
RTHK31 RTHK31
RTHK RTHK
TVBS TVBS
Metro Broadcast Metro Broadcast
鳳凰衛視 鳳凰衛視
Headline Daily Headline Daily
Sing Tao Daily Sing Tao Daily
Oriental Daily Oriental Daily
Ming Pao Ming Pao
Hong Kong Economic Journal Hong Kong Economic Journal
Hong Kong Economic Times Hong Kong Economic Times
East Week East Week
Initium Media Initium Media
HK01 HK01
On.cc 東網 On.cc 東網
CNN CNN
iMoney 智富 iMoney 智富
PC Market PC Market
The Chinese University of Hong Kong Press The Chinese University of Hong Kong Press
City University of Hong Kong Press City University of Hong Kong Press