“Designers don’t try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called design thinking.” – Don Norman, author, the Design of Everyday Things.
Design thinking is an idea, a method and a strategy. Thinking like a designer can transform the way organisations develop products, services, processes, and strategy. This approach brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
By teaming up with Innopage, we uses a human-centred approach to help clients identify new directions, and create new offerings by designing for people’s latent needs. Innopage continually strives to apply that same innovative human-centred approach to its internal people practices.
Understand the feelings, emotions, pain points, needs and goals of the target users when engaging a product or service, through observations and analysis of empathy maps, user journey maps and various other methodologies.
Determine the fundamental root problems of a system in a user-centered way, by constructing problem statements that may convert challenges into opportunities.
Based on the results of the Define stage, use various methodologies to brainstorm and consider a wide range of solutions to address the users' needs, and then converge upon the most creative yet practical solutions.
Turn ideas into workable solutions by designing paper prototypes, drafting Information Architecture and simple Wireframes, experiment different approaches and identify the best solution that may solve the identified problems.
Revisite the problem statements to ensure the solution meets the needs of the target users, by putting the prototype into test and receive feedback from potential users for further analysis. Engage in continuous innovation and improvements to refine the design to create the best solution possible.